
Sustainable coffee campaign
Café William
Sustainable coffee campaign
The big, bold idea: having coffee beans travel by zero-emission cargo sailboat.
The mandate was to make known Café William’s tangible commitments toward reducing the carbon footprint of coffee consumption and providing the best coffee anywhere.

Basalte travelled to Colombia to meet the indigenous Arhuaco coffee farmers who harvest the beans for Café William. This enabled us to create authentic content that is helping educate consumers and raise awareness about more sustainable options.



