
Short videos
Centraide
Short videos
A dynamic visual identity easily adaptable and flexible for the purpose of depicting complex societal issues in universal terms.
We were tasked with creating various motion design clips meant to clearly and effectively demonstrate some of the outcomes stemming from the various ways Centraide helps drive fundraising, e.g. investment strategies, planned giving and legacy living.

A cast of unique characters helped add a human and inclusive touch to the clips.
Abstract renderings of basic geometric shapes were used to help communicate complex notions in a playfully evocative manner, while still retaining a certain level of sobriety. The illustrations are in Centraide’s brand colours to make the clips readily identifiable.