Brand identity

Papilles.

Brand identity

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The complete branding for Papilles. has been envisioned to make this coffee a place where people want to gather.

The logo was designed to reflect the place’s personality: fun, friendly and inclusive. A shorter version (Pap.) will be earmarked for everything takeout, and who knows, regulars might even adopt it as the establishment’s nickname.

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Fun coffee house meets mindful cuisine in Boucherville.

The branding is omnipresent; applied on the facade, to-go cups, menus, coffee labels, merch and social media, it’s friendly and welcoming.

Making sure everyone feels welcome is essential to the 2 bubbly founders, establishing Papilles as a must-visit spot in Boucherville.

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