
Brand identity
Papilles.
Brand identity



The complete branding for Papilles. has been envisioned to make this coffee a place where people want to gather.
The logo was designed to reflect the place’s personality: fun, friendly and inclusive. A shorter version (Pap.) will be earmarked for everything takeout, and who knows, regulars might even adopt it as the establishment’s nickname.




Fun coffee house meets mindful cuisine in Boucherville.
The branding is omnipresent; applied on the facade, to-go cups, menus, coffee labels, merch and social media, it’s friendly and welcoming.
Making sure everyone feels welcome is essential to the 2 bubbly founders, establishing Papilles as a must-visit spot in Boucherville.




