Brand identity

LGI

Brand identity

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A strong visual identity was essential to capturing LGI’s global ambitions.

 

 

Formerly Logibec, the company adopted a new name to better reflect its international positioning.

Basalte was asked to develop the new branding. It spanned the logo, website design, motion design, iconography, corporate brochure, all 15 individual product and service brochures, as well as all other communication material.

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The objective was to create a logo that inspires confidence. Reflective of both those who receive and those provide care, its visual language takes its cue from the digital essence of the optimization solutions the company designs.

The logo plays with geometric lines and minimalism while still remaining easy to grasp, to facilitate early adoption by users and ease the shift toward the new branding.

 

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