Brand identity

Prestige Panel

Brand identity

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The logo draws from the product’s own makeup: insulation sandwiched between two wood panels. Core elements of a product are routinely incorporated into various aspects of its branding. We also developed a series of icons to help consumers quickly identify the products’ benefits.

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The mandate was to revamp the brand’s visual identity without tampering with its essence, already firmly entrenched and well known in the construction industry. The goal was to now make Prestige Panel top-of-mind with DYIs and architects.

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